{"id":14851,"date":"2022-08-04T02:26:48","date_gmt":"2022-08-04T00:26:48","guid":{"rendered":"https:\/\/mike.atsas.gr\/3-%ce%b1%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b1-emails-%cf%80%ce%bf%cf%85-%ce%ba%ce%ac%ce%b8%ce%b5-eshop-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd\/"},"modified":"2022-08-04T02:26:48","modified_gmt":"2022-08-04T00:26:48","slug":"3-%ce%b1%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b1-emails-%cf%80%ce%bf%cf%85-%ce%ba%ce%ac%ce%b8%ce%b5-eshop-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd","status":"publish","type":"post","link":"https:\/\/mike.atsas.gr\/en\/3-%ce%b1%cf%85%cf%84%ce%bf%ce%bc%ce%b1%cf%84%ce%bf%cf%80%ce%bf%ce%b9%ce%b7%ce%bc%ce%ad%ce%bd%ce%b1-emails-%cf%80%ce%bf%cf%85-%ce%ba%ce%ac%ce%b8%ce%b5-eshop-%cf%80%cf%81%ce%ad%cf%80%ce%b5%ce%b9-%ce%bd\/","title":{"rendered":"3 automated emails that every eShop should have"},"content":{"rendered":"
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Many businesses underestimate the value of email marketing and don't know where to start or which automated email campaigns are a priority and which ones are worth trying. However, email marketing is a powerful tool for any digital business.<\/span><\/p>\n
According to a study by <\/span>VentureBeat Insight<\/span>, those who use email marketing achieve an ROI of $38 for every $1 spent. This means that a higher ROI is generated compared to common digital channels. The same study also states that \"84% of marketers believe that email is important or extremely important for customer loyalty\". At the same time, it proves that email marketing encourages repeat sales and customer retention in general.\u00a0<\/span><\/p>\n
So, let's take a look at 3 automated emails that every e-commerce store needs to set\/set and optimize in order to keep their audience engaged and increase their sales trajectory! Keep in mind that there is no single \"recipe\" for how long you should send each email, or how many emails should be in the series<\/span>. Read the examples below and experiment!\u00a0<\/span><\/p>\n
Welcome email series<\/span><\/h3>\n
The <\/span>welcome email<\/span> is the first email that someone should receive when subscribing to a mailing list. You can have a welcome email for customers, but in this case, we are referring to a welcome email for new subscribers (not yet customers).<\/span><\/p>\n
A study conducted by the <\/span>Inboxarmy<\/span> claims that welcome emails have on average 4 times higher open rate and 5 times higher click-through rate than a common email marketing campaign. Shoppers actively pay attention and interact with such messages, so it's a great opportunity for any business.<\/span><\/p>\n
An effective welcome email aims to welcome new subscribers, set the right expectations and connect them with other channels. Often, it's an opportunity give potential customers an incentive to buy.\u00a0\u00a0<\/span><\/p>\n
Of course, there are many variations of welcome email that you can use. It can be one email or a series of emails. We, we suggest you try the following instructions:<\/span><\/p>\n
Email 1:<\/strong> The first email should be a simple welcome to new subscribers and an introduction to your brand. It is also good to mention the channels on which the subscriber can follow you (e.g. Facebook account).<\/span><\/p>\n
Email 2:<\/strong> The second email should include a comprehensive story about your brand. What makes it stand out? What does it have in common with buyers? Why should they choose it?\u00a0<\/span><\/p>\n
Email 3:<\/strong> Finally, the third email should include some form of offer, such as a small discount, and some products that are popular or new.<\/span><\/p>\n<\/div>\n