With prices on everything going up, it is not surprising that the news that probably also the iPhone will become more expensive.
As a reminder, the iPhone 13 family consists of the iPhone 13 mini 5.4″ which starts at 699 $, the iPhone 13 6.1″ which starts at 799 $, the 6.1″ iPhone 13 Pro at 999 $ and the iPhone 13 6.7″ Pro Max, which sells for 1,099 $.
This year we won't have a mini but a 6.7″ iPhone 14 Max, and it's rumored that only the iPhone 14 Pro and iPhone 14 Pro Max will be powered by the new A16 Bionic chip.
But it looks like the consuming public will see increases whether they want to buy Pro or not. Speaking to UK agency The Sun, Dan Ives of Wedbush Securities said that "a 100 $ price increase is coming for the iPhone 14". He said prices are rising across the supply chain and Apple may pass the cost on to consumers.
On the other hand, Ben Wood of CCS Insight believes that although rising production and component costs may require a price increase, Apple may not go through with it due to rising lifetime costs.
"Apple will have to make some tough decisions about the pricing of the iPhone 14. There's no doubt that production and component costs continue to rise for all consumer electronics manufacturers, and in the case of the UK, exchange rates are also a factor. This evidence suggests that a price increase may be necessary. However, given the headwinds in the cost of living, Apple may decide that a price increase could be counterproductive." - Ben Wood
Perhaps Apple will eventually decide to raise prices only on the Pro. Leaks have claimed that iPhone 14 Pro will cost 1,099 $ and Pro Max will cost 1,199 $.
It seems difficult for consumers to accept to pay more money for new devices that will most likely retain the design and rear cameras of their predecessors. The only major improvement expected is that the iPhone 14 and 14 Max could get improved selfie camera and satellite messaging capabilities.
The Pro on the other hand is rumored to get a new 48MP rear camera as well as a new front design. And the new chip of course.
The new phones are expected to be announced on Tuesday 13 September, along with the Apple Watch 8.